Audience
This certified program is aimed at the marketing professional, like marketing directors / managers, marketeers, SME marketeers, Startups but also all stakeholders when implementing marketing automation within large organizations.
The program consists out of 18 following marketing Automation Area’s:
Strategic marketing
From development of you markets or your strategic choices, what should marketing automation bring towards the supporting of you strategy? What supporting data should you look at?
Tactical Marketing
How can you setup the tactical marketing automation plan including the businesscase? Where would you start?
Operational Marketing
How can you transform your current marketing step by step supported by automation? What bridges are there to gap? And how do you setup the total of funnels flows and KPI's?
Lead generation Tactics
Given you target markets, what would be the best way to get customers in? Calculated backwards from targets, how would you generate leads?
Upsell Tactics
How can you get the most out of your existing customer bases in combination with target upset ratio's and client NPS scores in mind?
Service tactics
The marketing of services, or the service of you products is an important one. Research has shown that this is an underestimated matter. And an ideal one for Marketing Automation. Bots, online training and tools can play an important role.
Marketing Funnels
Funnels are the basis of designing effective and flexible marketing automation. Learn all about deployment flowcharts and examples of customer yourneys.
Retention Tactics
Most organizations are focussing on lead generation, but retention management is as important. This is an ideal area for marketing automation. Learn how to integrate video, interactive video, surveys, webinars, profiling and how to look for risks.
Curiosity and seduction
Marketing Automation is all about seduction and curiosity. Without a proper understanding of this will reduce success on you efforts.
MA Modeling
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
GDPR opportunities
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Profiling
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Marketing Automation team
How to setup a marketing automation team that delivers and stays flexible in such a way that you can perform markering instead of getting stuck in large inflexible projects.
Implementation
How can you implement marketing automation from scratch? How can you create the coalition of the willing within you organization? How can you keep performance on track?
CRM insight
Marketing Automation without the connection te a CRM system for the follow up by sales is a no-go. Learn all about avoiding doubles and how you can get reports and lists for sales and partners to follow up on leads.
KPA/KPI Dashboard
Marketing Automation without key performance area's and key performance indicators is a dealbreaker.
MA suite selection
How can you select the best tools for you business situation. Or business portfolio?
certification
With the EUMAC Certification program, you can enable continuous learning, keep skills up-to-date, and stay current with new marketing automation techniques and strategies, while assuring and validating the highest standards of Marketing Automation Professional expertise across your organization.
